June was pretty much completely on auto-pilot. My wife and I had a baby at the end of May, and if you’re a parent, you know how much free time I’ve had over the last month I fired up Eclipse a few times over the last couple of weeks, looked at what I was working on, and just shook my head and walked away. I’m sure I’ll get back to it soon enough, but right now, sleep is the top priority for any spare time I have
June was a fairly interesting month for Neil Rajah ad revenue:
sCatter & Drippy
Total per Month
|Total per Game||$153.29||$1029.33||$287.63||$1469.66|
As you can see, not much change to Drippy/sCatter. Bus Jumper is in the range it’s always been, with a sightly higher average payment per click. I noticed some high-value ads showing up for a few days, so I increased the ad refresh frequency for a week, and then bumped it back down once those ads went away. This is a shot in the dark, I have no idea if higher impressions bring better ads to your app, or better CTR, or both. But in general, it looks like some higher paying ad campaigns ran in June. This seems to be over, the July numbers are back to the normal range. One highlight – I crossed $1k in Bus Jumper ad revenue
The real surprise was in Neil Rajah. For the last week of June, one of the ad companies was running some pretty high-value ads in the interstitial ad format. For that agency, I was seeing up to 25c per click, and 3-4% CTR. Neil Rajah’s daily ad revenue was in the $15-25 range for that week. So that explains the big jump in revenue. This campaign too seems to be over, and the July numbers are lower.
I reduced the randomized display rate for the interstitials with one of the last updates, so the overall impressions and clicks are down. Also, like I said, this has been on auto-pilot, I’ve made no updates or marketing efforts.
Of course, all the income in the world doesn’t mean anything if you don’t get paid Mobclix recently got acquired by Velti. They switched their model to pay the developers even while they’re collecting money from the ad companies. Their shareholders didn’t like that, and their stock tanked after their last earnings call. Being a public company, they had to do something, so they decided to switch policy, and only pay developers once they received payment from the ad companies. I believe practically no one got paid in June, and I don’t think anyone’s been paid in July either. They’ve been putting out lots of announcements about how they’re working hard to fix this. I think they might be going back to their old payment model, not sure. It’s the usual problem of running a public company – the stock market wants short-term profits, but you need to balance that against long term growth. I’m glad my livelihood doesn’t depend on my game income, I’m sure there are other developers who have been hit much harder than me because of this issue.
Google – Slightly higher than usual – 6 orders, for a payout of $4.02
Amazon – 1 sale for Bus Jumper. I’m wondering if I should have released Neil Rajah as a paid app here. I average about 5-6 downloads per day. I have some new artwork that might make this look more like an action platformer and less like an Indian-themed game, but I haven’t had the time to update the listing
Barnes and Noble – I dropped the price of Neil Rajah to $0.99. I also bought both Bus Jumper and Neil Rajah and gave them 5-star reviews. But it doesn’t really seem to have made much of a difference to Neil Rajah – I sold 3 copies. Again, I need to update the art on this store to hopefully make the game seem more interesting to American owners.
I sold 83 copies of Bus Jumper, which isn’t too bad, and is an improvement over May. The total revenue for June is $60.74.
Also, B&N paid me for May (they have a net-30 payment period), and they came through on the accounting error that earned me an extra $400. So in terms of actual money received, July has started out pretty well