I’ve mentioned this before – Neil Rajah is quite popular in India, and not so much anywhere else in the world. To put this in perspective, here are the new user counts for the top 5 countries:
- India – 4,139
- US – 624
- Russia – 597
- France – 347
- Germany – 273
Flurry reports a total of 9584 new users, so India accounts for almost half.
What I hadn’t realized is that this is also affecting my ad revenue. I sent an email to Mobclix asking them about the low per-click revenue that I’m seeing in Neil Rajah. They said that this was mostly because the majority of ad requests were from India, and the ads in that region don’t pay as much as the US and Europe. In hindsight, this makes sense.
So the question is, how do I make the game more popular in the US and Europe I made some changes to the Google Play store description to de-emphasize the ‘based on Indian mythology’ theme, and position it as more of a traditional platformer, but so far that hasn’t made much of a difference. However, the game is still growing, so there is hope. It reached #150 in ‘Top New Free’ for ‘Arcade and Action’ yesterday (today it’s back down to 153). Also, Distimo is starting to show ranking data for a few more countries, and those are mostly improving as well (except for Ireland, not sure why the Irish don’t like this game ).