Aww. Oh well, it had to happen some day. Today was my first not-5-star rating day – one 4, and one 1. I guess I should be happy that my first 29 ratings were all 5 stars.
This seems like a good time to do a ‘How is it doing?’ kind of post.
The overall growth of the game hasn’t been too bad.
I’m using different version numbers for Google, Amazon, and everyone else. It still needs to be approved on Amazon. Right now I’m at about 75% users from Google, 25% from 3rd-party stores. I’ve listed it on my usual stores – AppChina, SlideME, GetJar, etc. I didn’t create individual version numbers for each store, so I can’t really track which ones are doing well, which ones are lying on their dashboards, etc. And I don’t really care, I just wanted some sense of Google vs. Amazon vs. 3rd party.
The game has been slowly climbing in the charts, it’s at 226 today on ‘Top New Free’ for ‘Arcade & Action’. I see iOS developers posting charts by country, I don’t know if there’s a way to do that with Android games. I’d be curious to see how it’s doing in India Distimo shows me ranking data for all my other games, but not Neil Rajah. Not sure if it needs more time to collect that data, or if I forgot to enable some setting.
I’ve had a couple of blogs review or mention the game, and a few mentions on Twitter. A couple of people kinda-sorta indicated that they might review it, but I haven’t seen any reviews yet. Not sure if it’s worth nagging them. Maybe after a few more days. I put out a press release through a couple of sites, and those got picked up on various news aggregators etc., but I’m not sure how many people read them. Most of the emails sent to bloggers didn’t get any responses, which seems to be the norm.
I’m still running Neil Rajah ads 100% on my other games, so I’ve had zero revenue from them. Bus Jumper still gets 70-100 clicks a day on the Neil Rajah ad, so I’ll probably keep doing this until those clicks die down. One problem is, my ad links to the Google store, but I have no idea if it’s an Amazon user or SlideME user that clicked on the ad. Would be cool if I could create ads with different target links and target them correctly, but that seems impossible.
I’m also running an AdWords campaign with a coupon I got. There was some confusion with getting the ad approved, so it went live yesterday. I have a $5 daily limit, and I got about 30 clicks yesterday, paying about 4c per click. Like I’ve said earlier, I don’t think this makes sense for a free app, but with free money, I have nothing to lose.
This is pretty disappointing so far. I’m getting 3-6k impressions and 100-150 clicks per day, which is about what Bus Jumper was doing last month. The interstitial ad at the end of the levels seems to be working, the CTR on that is higher than the banners. But the payouts are abysmal. For instance, yesterday I got 110 clicks and 39 cents, which is about a third of a cent per click. That’s ridiculous. There are many ad companies with several clicks and zero revenue, so I’m hoping that the data will catch up. Since this is a new app that just started serving impressions, maybe it takes some time for the reporting machinery to spin up? No idea. It’s also the start of a quarter, and my understanding is that this is the time when marketing budgets are the lowest, so maybe this is how it’s going to be. Sucks.
I added a LeadBolt offer wall to the game. It’s off a ‘More Apps’ link in the main menu. This just went out yesterday, so it’s too early to tell, but so far, no clicks. I’m guessing that you need to be more in-your-face with this if you want to make money at it, and then you start pissing off customers. Which doesn’t seem worth it to me. But we’ll see, maybe some people do click on passive menu buttons like that. Time will tell. If it doesn’t work, I may just take it out completely, instead of doing something like launching the offer wall when they exit the app, or something along those lines.