I’ve been puzzling over the number of new users I’m seeing over the last few days. Some if it can be attributed to the Kindle Fire, but that still leaves a lot of unexplained new users. I’ve checked my stats across the various Android marketplaces, and they are all up.
Well, it looks like the answer might just be “It’s Christmas”. According to this article on TechCrunch, there were 6.8 million new Android and iOS device activations on Christmas day. 242 million apps were downloaded. They cite a post on Flurry’s blog, which has more detailed data.
And that’s probably the real explanation for what I’ve been seeing. Android phones and tablets given as Christmas presents all over the world, with users spread out across the various marketplaces that I have my games listed on. That would explain why I can’t find any specific trends in the new users, whether geographical, or marketplace-related.
I’m curious to know if other developers have seen similar end-of-December shifts in their stats. If you have some data to share, I’d love to see it.